brand system, packaging, iconography, environmental design, social media

good bottle

2ND PLACE NJ AD CLUB + AMERICAN GRAPHIC DESIGN AWARD WINNER

Good Bottle Refill Shop launched a private label which required sub branding, color system development, environmental design, and packaging.

Art Director
Rachel Zorel, 7 Layer Studio

Designer
Caitlin Kachmar, 7 Layer Studio

Good Bottle needed to expand their existing branding to accommodate current and future product line labels, environmental wayfinding, and a growing icon system.

In-Store Revamp

While the brand system was getting a refresh, the two store locations were also in need of rethinking.

Leaning into the self-serve nature of refilling, Good Bottle added a wall of labels, environmental wayfinding, and category color systems to the shop.

To wrap up the refresh, Good Bottle’s digital presence was evaluated.

Content was consolidated and reflowed on the site with a new and improved look and feel for Home, Press, Contact, and FAQ pages.

The Good Bottle pattern was repurposed with animation to make a custom set of GIPHY stickers for use on social media. Paired with a versatile set of custom made Instagram templates, Good Bottle increased their follower count by 5x.

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