illustration, merchandise, print
the inn at shearer cottage
NJ AD CLUB AWARD OF EXCELLENCE
Branding for a historical inn at Martha’s Vineyard with bespoke illustrations and elements directly linked to the deep history of the cottage. Further developed marketing materials, merchandise, and stationery.
Art Director
Rachel Zorel, 7 Layer Studio
Designer
Caitlin Kachmar, 7 Layer Studio
Custom illustrations and hand digitized lettering from the cottage’s original owner.
Map & History
To help vacationers better plan their stay, this pocket-sized walking guide features a custom map, icon set, and QR code for navigating Martha’s Vineyard.
Marks made for Martha’s Vineyard locations.
Shirts created ahead of the grand reopening and for the future gift shop.
The story behind Shearer Cottage dates back to 1898, when the Shearer family first purchased the property. The inn is deeply rooted in African American history on the island.
As a way of honoring the past, taglines and marks were developed from the preserved letters of the inn’s original owner, Charles Shearer.
To learn in-depth about the past, present, and future of the Inn at Shearer Cottage, read more here.