environmental, print, web design
the core place
NJ AD CLUB AWARD OF EXCELLENCE
Branding work for a fitness and wellness studio, including site design, interior and exterior environmental direction, and marketing materials.
Art Director
Rachel Zorel, 7 Layer Studio
Designer
Caitlin Kachmar, 7 Layer Studio
With the brand’s focus on strength, flexibility, and mindfulness, we collaborated to create iconography for each of their offered classes that mimicked the flexing, looping nature of their word mark and logo. Their new color system featuring a bright, energetic palette is utilized to differentiate class difficulty.
I was design lead for this project from ideation phase to installation and implementation across The Core Place’s physical location and digital footprint.
PROJECT BRIEF
Source: Maplewood Village Alliance
Site Build
The client needed a friendly, intuitive site for new and returning customers to find class information, pricing, booking, and studio background while also being straightforward to expand further in the future.
See the site in action here.
