foundation for morristown medical center

iconography, print, web design

GDUSA BRANDING & IDENTITY PROGRAMS AWARD WINNER

Brand refresh art direction, biannual publication layout, and annual report web design for Foundation for Morristown Medical Center.

Art Director
Rachel Zorel, 7 Layer Studio

Design Lead
Caitlin Kachmar, 7 Layer Studio

Miscellaneous Collateral

Journal Publication

Creative direction and layout design for the Foundation’s bi-annual publication. The goal was to streamline and unify the publication with the new font pairing, expanded palette, and simplified elements from the brand refresh.

Annual Impact Report

Creative direction and website design for the annual report on fundraising and accomplishments. Worked with a independent web development team to launch the site, optimizing the layout for desktop and mobile viewing.

Site iconography

An icon system was developed for use throughout the site due to the large amount of statistics. It was important to create unique symbols that helped to categorize information at a glance.

Want to see them in use? Click through below to see the full site.

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